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opinion

Tech Marketers Must Bridge the Growing Knowledge Gap

For years, CES served as a January temperature check for the technology industry, spotlighting innovations likely to be hot in the months to come. Yet as technology publications dutifully published their lists of CES 2022's biggest themes – the metaverse, futuristic cars, new TVs, remote work solutions and NFTs – they conspicuously left one huge trend undiscussed: the growing incomprehensibility of this year's top innovations to mainstream consumers.

4 minute read
opinion

A Look Back At CES 2022

I knew CES would be extremely different than the many times I attended in the past. Leading up to the world’s largest technology show, companies and reporters shifted to virtual attendance in droves due to concerns over the COVID-19 Omicron variant. Flying out to Las Vegas on a full flight, I was not quite sure what to expect.

3 minute read
opinion

It’s Time to Make Brand Happen

Identifying technology and a technology brand or company used to be easy. There was really one question to ask: Does your primary product plug into a wall? If so, that was technology. In the late ‘90s, the question evolved a bit: Does your main product plug into a wall OR operate primarily on the internet? If so, that was technology.

4 minute read
opinion

The Battle of Brand vs. Product

Every company has a technology story. That’s a given, especially when tech underlies all that we do – from the ways we work to what we eat to how we communicate, learn and give back. Whether by circumstance or intention, tech is now our societal, emotional and operational backbone.

4 minute read
opinion

In tech PR, brands – not products – now win journalists' eyeballs

Although I was glad to hang up my reporter's hat to join Allison+Partners, colleagues occasionally ask what it was like to be on the receiving end of technology pitches – especially in my newsrooms, which routinely fielded hundreds if not thousands of emails every day. I always note the volume of incoming "news" was so overwhelming that the only realistic option was triaging. If something was clearly important to either my coverage area or my readers, it became an immediate priority; otherwise, we ignored it.

5 minute read
opinion

More Stories About Tomorrow’s Technology Are Needed Today

Storytelling around technology innovation has made a positive impact among COVID-19-inflicted communities, underscoring the need to continue post-pandemic. The COVID-19 pandemic has undoubtedly changed how quickly we’re willing to embrace disruptive technology. More than a year and a half since it began, we’ve witnessed how the rapid deployment of new technologies can make a substantial impact on the world around us. 

5 minute read
opinion
Dads are cool. Right? Definitely.

The Untraditional Father's Day

For as long as I can remember – even when I was a kid – my primary life goal was to be a great father, husband, and son. I had the good fortune of growing up with loving and committed parents who always tried their best to support me, and I measured myself by their yardstick: The ultimate measure of my life, I told myself for years, would be my family's happiness.

3 minute read

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