This site uses cookies to provide a streamlined experience. To learn more see our current privacy policy.

Agency NewsCorporate

Agency News

European banks face tough choice as they weigh Russia pullback

European banks operating in Russia have to decide between two unappealing options — either make a hurried and probably costly exit that leaves international clients stranded, or stay put and deal with the complexities of international sanctions as well as the risk of a backlash at home.

5 minute read
Agency News

Measuring Employee Communications Effectiveness During COVID-19

Ask any in-house communications executive, and they'll tell you about the need over the past 14 months for a comprehensive internal communications plan to keep employees in the know during the COVID-19 pandemic.

Internal communications has changed, too, to include messaging about work-from-home policies to initiatives about public health and safety.

5 minute read
Agency News

Regus Owner IWG Shifts PR Duties After Global Agency Review

LONDON — IWG, the world’s largest provider of flexible workspaces, with a portfolio of brands including Regus, Spaces, Signature and HQ, has conducted a comprehensive review of its communication partners as it shifts its communications focus to the future of work in a post-pandemic world.Engine MHP + Mischief has been appointed to develop and lead the global communications strategy for IWG, as well as acting as hub office for markets and implement the strategy in the UK. The win brings together strategic communications advice from MHP’s brand and reputation team, and creative from the Mischief team to build campaigns around the future of work and hybrid working. MD Ian Kirby and director Helen Byard are heading up the agency team.In the US, Allison+Partners was appointed as agency partner, and the team have already launched IWG’s new flexible workspace concept in retail locations. The agency team is led by Jill Feldman, partner and US corporate MD.

5 minute read
Agency News

Allison+Partners Buys Corporate Comms Shop Sommerfield

NEW YORK — Allison+Partners has bought Sommerfield Communications, a New York boutique shop that specializes in corporate communications.In announcing the deal, Allison+Partners said the acquisition expands its financial communications, ESG-related communications, executive positioning, thought leadership and B2B communications capabilities.Sommerfield president Frank Sommerfield, who launched his eponymous firm 25 years ago, will focus on growing those offerings further as as an Allison+Partners managing director.

5 minute read
Agency News

Leadership Beyond Disruption: The Now Normal

Amid the crisis, stakeholders need information and inspiration, and this puts unprecedented pressure on organizations to be more flexible, agile, innovative and empathetic.I seem to hear two expressions every day. The first is “Matthew, you’re on Mute.” And the second is “How are you doing?” I suspect I am not alone. 

The first one is easy to answer – a sheepish grin and a mouse click. How are we supposed to answer that second question? Every day seems to have a week’s worth of news, crises and emotions thrust into it. COVID-19, Black Lives Matter, recession, election, back to school, natural disasters…   

5 minute read
Agency News

B2B Brand Storytelling in the Age of COVID-19: Firms Lacking ‘Human Touch’

The majority of B2B companies have not conducted primary research focused on their customers’ needs and challenges in the last 12 months, as the sector struggles to humanise their communications in an era of brand storytelling, according to new research.

A new report by global marketing and communications agency, Allison+Partners reveals that whilst B2B marketers wish to evolve their brand strategy in favour of more human connection and conversations to engage with their audiences, they struggle to put this into practice.

As empathy, trust and care become increasingly vital brand currencies, particularly during these uncertain times, more B2B brands will look to follow suit and talk more“human”. Businesses that are able to adapt quickly and execute against timely events are the ones that survive and thrive. The survey, which included input from 400 marketing directors in the UK and Germany, found that:

5 minute read

View More Stories

Social Media

The Stream Podcast

The Stream

Articles and opinions delivered directly to your inbox.

Sign up today.