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opinion

Words Of Support For New Moms This Mother’s Day

We realize Mother’s Day can be a difficult and complicated day for some, so please feel free to skip reading if this is a sensitive topic for you. Thank you. 

While Mother’s Day has evolved to be a day of celebration and appreciation by way of brunch, flowers, cards and (if you’re lucky) some downtime for moms, the origination of Mother’s Day in the U.S. stems back to social and political concerns that impacted women in the early 1900s. Now, there is a growing movement for Mother’s Day to go beyond the Hallmark Holiday, recognize the sacrifices mothers make for their children and celebrate the collective power of mothers supporting other mothers. I am very happy to see this shift, with deeper and more meaningful conversations being had year-round, and certainly around Mother’s Day, about how society can better support moms of all types.

5 minute read
opinion

Navigating The NIL Marketplace

When NIL legislation became law in July 2021, it opened the floodgates for college athletes to partner with companies and monetize their success. Historically, NIL opportunities were talked about in terms of appearances and autographs. But unsurprisingly, the bulk of all NIL deals to date have leaned on the success of digital solutions from social media posts and content to NFT creation.

3 minute read
Agency News

Allison+Partners Launches Sports Marketing Specialty

SAN FRANCISCO: Allison+Partners has launched a sports marketing specialty called Allison+Sports.

Shane Winn, Allison MD of strategy and sports marketing, is leading the specialty. Twelve staffers are working on it.

The specialty will leverage media and influencer relationships and work collaboratively with brands' marketing operations to drive communications value, Winn said. It will work with brands’ sports sponsorships, athlete and celebrity endorsements and other marketing relationships with an earned-first lens and a data-driven approach. 

5 minute read
Agency News

2022 SABRE Awards North America Finalists

The 2022 North American SABRE Awards, which recognizes Superior Achievement in Branding Reputation and Engagement, includes around 350 campaigns on its shortlist, selected from among more than 2,000 entries. The campaigns were evaluated by our jury of industry leaders.Winners will be unveiled at the North American SABRE Awards ceremony, which will take place on Wednesday, May 4 at Cipriani 42nd Street in NYC, along with the Agencies of the Year.

5 minute read
opinion

The Sport of Podcasting

The podcasting industry is having a moment – one with the potential staying-power to radically upend the media landscape, if it hasn’t already. More Americans (41%) reported listening to a podcast in 2021 compared with 32% who said the same in 2019, with between 85 million to 100 million regular podcast listeners overall in 2022.

5 minute read
opinion

What do Olympic figure skating and a career in PR have in common?

Watching the figure skating events at the Winter Olympics always brings me back to my childhood days of crack-of-dawn training sessions, the joy at finally landing that Axel I worked so hard to perfect, and the nerves and excitement of competition. Growing up, I was the only kid in my school who figure skated. Yet throughout my career in PR, I’ve had the pleasure of working with at least a dozen former skaters, coaches and judges. So, what attracts a high number of figure skaters to the communications industry, and how do we apply the lessons we learned on the ice to our jobs?

4 minute read

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