Why B2B companies should adopt a B2C mindset
In today’s hyper-connected world, nothing is temporary and everything is in the public eye. From the BooHoo modern slavery scandal to Nike donating 30,000 pairs of shoes to medical workers, the good and the bad will make headlines. Why? Customers everywhere demand companies be more transparent, empathetic, open and authentic. They now hold businesses accountable for their actions and praise those that do good.