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The Stream

Allison+Partners’ content hub featuring the latest news and trends
opinion

Crafting a brand from research to strategy to planning

Do you remember crafting as a kid? Something about November makes me reminisce about arts and crafts. It could be because I grew up in a desert environment where the only autumn leaves were made out of construction paper and decorated the halls of my school. Crafting was like a sport to me, so getting involved in the decorating process was something I looked forward to.

3 minute read
Agency News

The Social Discovery Survival Guide

In July 2022, Google shared some surprising new data that revealed approximately 40% of Gen Z shoppers (ages 10-25 and 25% of the U.S. population) now use TikTok and Instagram to discover new products and restaurants, rather than typing keywords into Google Search.

5 minute read
Agency News

Scott C. Pansky, Co-Founder, Allison+Partner, Receives PRSA’s 2022 David Ferguson Award

PRSA, the nation’s leading professional organization serving the communications community, and PRSA Educators Academy presented Scott C. Pansky, Co-Founder at Allison+Partners and Co-Lead of the agency’s Purpose Center of Excellence, with the 2022 PRSA David Ferguson Award during an awards ceremony at PRSA’s ICON 2022, taking place in the Dallas/Fort Worth area. The award recognizes a PRSA member and practitioner who has made outstanding contributions to public relations education.

5 minute read
opinion

A Reflection on Veterans Day

It has been a decade since I last stepped off the plane, returning from Southwest Asia on what would be my last trip to the region as a warfighter. Yet, the images, smells and sounds remain vividly etched into my memory, and these experiences have shaped me and many others who answered the call to serve.

3 minute read
opinion

Three Life + Work Lessons I’m Taking Home from Spain

I first fell in love with Spain when I visited the Iberian Peninsula with my 7th grade Spanish class. This trip was an incredible privilege and my first time outside North America. The 10-day tour of the country was without a doubt a major turning point in my life, as it inspired my lifelong passion for travel and many international adventures to come.  

7 minute read
opinion

The Art of Owning It

I’ve always been drawn to women in leadership, what road they took to get there and how they found the confidence to sit at the head of the table. So, on Oct. 28, I attended the Connecticut Women’s Business Development Council’s Women Rising Gala. 

4 minute read

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