Nidal Abou Zaki is the founder and managing director of Orient Planet Group, the Middle East affiliate of Allison+Partners. With more than 25 years of experience and in-depth knowledge of the region’s media and communications landscape, Abou Zaki provides strategic public relations consultancy to major business conglomerates and government organizations with a focus on vital sectors, such as economy, energy, transport, tourism and environment, to name a few. He is also an economic journalist and columnist and maintains his reputation as a thought leader by writing opinion pieces for leading English and Arabic publications and TV stations.
Abou Zaki is the author of the book “The Future Gulf - Economic Challenges and Opportunities in the Post Oil Era,” which chronicles the region’s journey from being oil-dependent to a rapidly diversifying economy. He is also a seasoned speaker and panelist, having been invited to share his knowledge and expertise in branding and social media in regional forums and events.
Allison+Partners’ award-winning team in the Middle East serves the region through Orient Planet Group, headquartered in Dubai with offices in KSA, Bahrain, Egypt, Jordan and Kuwait. Allison+Partners team in the Middle East is strongly rooted to provide PR expertise across the Arabian Gulf, Levant, Egypt, and North Africa.
Through its headquarters in Dubai, UAE, today’s most preferred regional hub for some of the world’s biggest companies, the team serves a diverse portfolio of clients comprising top conglomerates, multinational companies, government entities, family-owned businesses, SMEs and non-profit organizations.
Backed by a multicultural team of strategic communications experts, Allison+Partners Middle East team has been credited with the development and implementation of award-winning communications campaigns for local, regional and international clients seeking to connect to the public and the media in Arabic, English and French.